Things to Keep in mind while creating first campaign

[delois]

Choose Keywords Wisely :

Selecting un necessary keywords can cost you high bid which might be not relevant.Choose keywords wisely and keep eye on its day by day performance and clicks you get from those keywords and evaluate low performing keywords.

Choose Specific Geo location :

If you are local business owner and have ability to give your services to specific cities or state only then choose those location only. By default, It targets entire country if you will not specify it externally.

Effective Title writing :

including your targeted keywords in Title will increase your quality score so write the titles effectively. It is not necessary to write title with free offers and discounts. If users will not get any real discount and offer than other sites, you will have high bounce rate which can lead to high cost.

Don't violate Adword's guideline :

Google has strict guideline on implementing any campaign. If you will violate it your account will get banned and all your campaigns will be stopped displaying ads.


TO get maximum exposure from your campaign, you need to be master of each and every point I have described above and some other technical points as well.