How do you integrate PPC and SEO?

[gaurav467]

please tell me ???????????????????????????????

[delois]

Both have different algorithm to display result and there is no way in which you will be able to integrate it. But with point of marketing, consider to target different keywords in PPC and SEO this way you will be able to target large relevant audience with use of different keywords

[perteralec]

PPC and SEO are different fields, though they both belongs to internet marketing niche but optimization of PPC campaigns are much different then SEO campaigns.

[monikadhiman]

Following are the four integrations between ppc and seo.

1) Keyword Conversion Testing: Pay per click is more nimble than SEO and can quickly test different keywords, gaining top visibility in minutes rather than months. PPC can be used to identify which keyword traffic converts best on your site, so that you don’t spend months of SEO time targeting an underperforming phrase.
2)Landing Page Testing: Much like with keyword conversions, PPC can conduct A/B testing with different landing pages to determine what kind of on-site presentation is most likely to drive a customer to purchase or request a quote.
3) Capture High Competition Phrases: in almost every industry there are some keyword phrases that are very competitive. It is much more challenging to rise to the top of the rankings for these keywords, sometimes taking a year or more of sustained SEO effort. A pay per click campaign allows you to capture this traffic immediately, and benefit from the traffic while your SEO is slowly building organically.
4) Greater Visibility: Pay per click can also help increase your relevant traffic even when you already rank well organically for a keyword. Because ads are always displayed before search results, sometimes capturing an ad position in addition to a top organic position results in a large gain in traffic

[paylan]

According to me, Both are different algorithm to display result and there is no way in which you will be able to integrate it.

[pappukumar]

Hi,

They never be in same field both are different. ppc is easy way to generate traffic and business and seo is the slow process to make site popular in search engine.

[mark_john]

I think any company with a website today NEEDS to have SEO, now I have however tested out PPC and I haven't seen the success from PPC as I have seen from other marketing channels. I've heard good and bad concerning PPC, I suppose it depends on what you are trying to market.

[sam051]

Ppc are inorganic seo while seo are organic.

[balichetan]

PPC can help you in getting keyword on top if you keep on getting traffic from PPC on your keyword

[Abhinandan Garg]

PPC or SEO ! Both are the different algorithm with each other for the web result ! We can say Ppc are inorganic seo while seo are organic !

[jasonaldein]

Both PPC and SEO are completely of different concept. SEO is search engine optimization where as PPC is pay per click.The most obvious difference is the "price tag" that comes with these two techniques. You need to pay for the clicks that PPC sends your way, whereas the clicks from SEO are free.

[tarunsarien]

We can create text ads through adwords Tool and text ad provide backlink and traffic which is an important part of SEO.