A web designer is in charge of the creation of visual tools destined for a website. Web designers create the identity of a website, which will then be transformed into lines of code and images that later will be displayed on a web browser.
The purpose of web design is to enhance the image of the site owner through graphic elements to enhance its visual identity.
A Web designer is focused on the look and feel of a website.
However, a GOOD web designer will also take into account certain things like your target market, and will have knowledge on how to appeal specifically to your niche, which will increase your sales from your website.
Graphic design uses advanced software to create advertisements, packaging, promotional materials, websites and other marketing vehicles that allow businesses and manufacturers to visually display their products and services more effectively.