brochure design should be attractive enough to please its intended audience but it should be ensured that it doesn't overshadow the main purpose of the brochure. All these things should add precedence to the main purpose of the print design.
I got your point Kris and I absolutely agree with you.
Some brochures got too much design that we don't know what they are really promoting, the content or the design ?
Yeah...even i designed one brochures recently and followed the same thing. It was great success and i involved in sales also to check the difference in this concept...it was for a MBA college.