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Google is a huge institution, but don't even think for a minute that thousands of people are sitting there indexing the Internet all day long. Every search engine is driven by algorithms - multi-layered formulas and equations that inspect, rate, categorize and sort content. Google's search algorithms and processes are the most complicated and are kept so top secret that no individual employees know all the inner workings. And to make matters worse, they adjust and tweak the algorithms every few months in response to webmasters trying to figure out and cheat at the search engine optimization game.
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