One of the ways you can seriously brand yourself and your business online, and develop a strong credibility for providing value, is to regularly blog and submit original articles to article directories. When you write about your industry or niche, share actionable tips, knowledge or insights and offer good advice. There's a myriad of article directories out there. Just pick two or three good ones to submit to on a regular basis - perhaps just one or two directories in addition to your blog. Now, while search engines love blogs and article directories, they don't like content duplicated across multiple sites. When you submit duplicate content to different websites, you are forcing the search engine to decide which of these sites deserves the credit for your content.