Backlinks are not the only factor that boosts ranking. There are more than 200+ factors Google takes into account while ranking. Sites that rank high either have great content or they are involved in some manipulative ways.
If you have a good social media reputation, it can help boost your organic rankings (Social buzz is prime ranking factor)
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Originally Posted by ursimrankhanna
Hi,
Yes i see this so much in top ranking position sites. maybe PPC effects on their ranking ?
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PPC has no impact on organic rankings. There is no confirmed case where PPC has boosted organic rankings. PPC is inorganic (paid) and is only used to increase ROI.