How to improve the average position in PPC
I am not expert to ppc, so i need help in managing it. I need help in improving the average position, I am really running out of ideas.
One of my client want his ads at position one. He want to be on the top of his competitor.
Earlier he was taking service from other vendor and they were able to show it on the top but i am not able to show it. What could be the mistake i am doing. Please let me know in detail guys. otherwise i will lose my client.
Any please let me know which postion is good? What should be average position for any text ads. My recent Average ads postion is 2.7 to 3.5.