How to improve the average position in PPC

[markandeysingh]

Hello Guys,

I am not expert to ppc, so i need help in managing it. I need help in improving the average position, I am really running out of ideas.

One of my client want his ads at position one. He want to be on the top of his competitor.

Earlier he was taking service from other vendor and they were able to show it on the top but i am not able to show it. What could be the mistake i am doing. Please let me know in detail guys. otherwise i will lose my client.

Any please let me know which postion is good? What should be average position for any text ads. My recent Average ads postion is 2.7 to 3.5.


Thanks

[itabspst]

It´s a combination of two factors to get on top of your competitor:
- Quality Score
- actual paid CPC

[advinsteven]

Originally Posted by itabspst

It´s a combination of two factors to get on top of your competitor:
- Quality Score
- actual paid CPC

how we know actual price ?? coz Google don't tell this information

[John Pitt]

Google uses a variety of factors to determine your quality score. You need to use keywords that are relevant to your ad group and to the user's search query. Using more relevant keywords will effectively target potential customers. This would also result in higher CTR (thus higher quality score, lower cost-per-clicks).