PPC research

Oosha · #1 (**permalink**) 06-23-2007, 07:30 PM

Wish to go the PPC way? Before doing so, there is some research that needs to be done. There are a number of areas that need to be researched thoroughly. Walking blindly into an adwords campaign can be dangerous.

Oosha · #2 (**permalink**) 06-23-2007, 07:33 PM

The first part of your research is to find out if the keywords you're targeting even get searched for. It makes no sense getting into a campaign with the keyword "snow in the Desert" if nobody is searching for that.

You will end up wasting time. So, the first thing you will need to do is get your keyword tool for each keyword that wish to target and note down the number of monthly searches for that phrase.

Then you will have to check out/research on the costs of the keywords. Finding keywords that cost less is the key OR find a product that pays more commission.

xy7durga · #3 (**permalink**) 01-11-2008, 01:18 AM

Hi,

Yes, we have to do some research.

Adwords means keywords, without suitable keywords going for adwords is a waste of time and money.

If you have any confusion, check with some "Keyword Generators". So that you can have a better idea.

Thanks,
Durga Rao V
Sr. Affiliate Recruiter
XY7.com, A Division of Rapid Response Marketing, LLC.
AIM: xy7durga

ranased · #4 (**permalink**) 10-07-2009, 09:58 AM

is there some specific method to measure strength of a particular key word!

SimonUK · #5 (**permalink**) 11-04-2009, 05:18 PM

I would always carry out some analysis using the Google Adwords keyword tool, but you do need to remember that the results aren't always perfect.

seopeter · #6 (**permalink**) 11-05-2009, 11:26 AM

Keyword research and your ads copy are two main things

bobmoore1970 · #7 (**permalink**) 12-07-2009, 03:08 PM

The best advice to you is not to bid for 1 work from the adwords tool. It will give you high bidding value and no conversion at all. The best choice is to get the 3 keywords because it has less competition as well as less bid phrases.

axxo8 · #8 (**permalink**) 12-14-2009, 10:15 AM

Yes...That's true...recently a friend accidentally lost $5000 by PPC

lexdino · #9 (**permalink**) 12-14-2009, 03:05 PM

Quote:

Originally Posted by ranased

is there some specific method to measure strength of a particular key word!

Yes there is and you will find one in your adword account.
It is a tool that tells you the average bids for a keyword.

thegetpr · #10 (**permalink**) 12-14-2009, 06:50 PM

you can try google adwords external tool to find out the keywords and u can then be able to go for a ppc campaign, but put a daily limit on it , it will not be charged more than that