How to get a higher conversion rate for this landing page?

[jgdeutsch]

I'm running a campaign for this company in which the conversion goal is to get potential clients to email, call, or chat with us via the landing page. The current conversion rate is 3%--I was anticipating 10%+.

Could you AdWords experts take a look at this landing page and tell me if something needs to be added, removed, modified, or reformatted? What would you do different?
chinaperformancegroup.com/manufacturing_in_china.asp

Cheers in advance for your advice.

Jeff

[jackyjee]

I also want to know the same thing.
But i don't think so that anyone will leak out the secret for us.

[janicejan]

The best thing is to have adsense running on the pages which have a high click through rate and not place it on pages with tons of adviews and low click through rate, because the pages with tons of adviews and a low click through rate will bring down your total earnings .

For example:

I have adsense on the frontpage, page2, page3 and page 4.

the frontpage has ton's of adviews but low click through rate.

page2,3 and4 have lower amount of adviews but high click through rate.

With this situation I make less money than when I only have Adsense on page2, page3 and page4.

The tons of adviews of the frontpage brings down the cpm and that brings down the epc.

[Ken_Caudill]

Originally Posted by jgdeutsch

I'm running a campaign for this company in which the conversion goal is to get potential clients to email, call, or chat with us via the landing page. The current conversion rate is 3%--I was anticipating 10%+.

Could you AdWords experts take a look at this landing page and tell me if something needs to be added, removed, modified, or reformatted? What would you do different?
chinaperformancegroup.com/manufacturing_in_china.asp

Cheers in advance for your advice.

Jeff

You're just wanting leads, right?

Sometimes, less is more. You might want to go to a simple opt-in page with some kind of brochure or download to get people to opt in. Ten tips for Doing Business in China, something along those lines. Then you could follow up with phone calls or via email.

You can figure on 30-60% opt-in with that kind of page.

It would help if you'd post your adwords ad, too.

[tommytx]

Janice, correct me if I am wrong... it sounds like you are suggesting placing adsense on his adwords page.... all my training says that is a terrible idea. A bunch of adsense just gives them a place to click and leave the page vice signing up for his product. The more ways the buyer has to exit your page the less chance you have to get them to do what you want.

I recommend going to the google help section and study the details of a good landing page... you need to add such links at the bottom of the page for "Contact Us" "Privacy Policy" "About Us" etc and all that good stuff that a good landing page must have to make google happy.
What is your quality score 7/10, 8/10, 2/10... if not at least 7/10 keep tweaking based on the google landing page rules...
Additionally you can google youtube for google landing page videos and view a few of them there are tons of things that help the landing page and thereby lower your cost per click... once you start getting impressions, the most important thing is CTR click thru ratio.. it that is high the landing page is not quite as important.

[candiid]

Originally Posted by jgdeutsch

I'm running a campaign for this company in which the conversion goal is to get potential clients to email, call, or chat with us via the landing page. The current conversion rate is 3%--I was anticipating 10%+.

Could you AdWords experts take a look at this landing page and tell me if something needs to be added, removed, modified, or reformatted? What would you do different?
chinaperformancegroup.com/manufacturing_in_china.asp

Cheers in advance for your advice.

Jeff

Hey but I just couldn't get through your landing page .All I could locate was google crawling your thread in various forums with the same post .

[info02web]

I suggest u to check targeted keyword,adgroup and the landing page have the same relevant keyword or not .