Blogs are an underutilized source of communication and promotion. Nora Ganim Barnes, chancellor professor of Marketing at the University of Massachusetts-Dartmouth, estimated in a 2009 study that 16% of Fortune 500 companies have a blog. A study this year from the Center for Marketing Research at the University of Massachusetts showed an increase of blog and social media adoption to 22% among Fortune 500 companies.
No matter the size of your company or number of customers you have, a company blog may enable you to let customers know about a service you provide they may not have been aware of before. Focusing on this type of social media interaction and having a good marketing strategy for it are some of the best steps your company can take to increased engagement and reach of your customer base.
Blogger Jessica Tuck provides a list of six reasons you need a company blog and writes that having a blog “increases the conversation and engagement and gives your fans and followers details to sink their teeth into instead of just a blurb in the form of a status update or tweet.”
Blog is a powerful way to share your activities to other web users. Blog enables the customers let to know about your products and services. It is an interaction between owners and customers.
Blogs can increase sales and profits. The new book Wordtracker Masterclass, blogging for business, Chris Garrett, a detailed guide to successful blog. Here, Chris lists 13 reasons your company needs a blog.
Blog is a helpful medium in communicating with your target audience. By blogging you can share you thoughts about your business and let them respond to your message.
I know that Blog is very fast way to communication. but only on small companies use product sharing with microwebsites, largest companies use blogs and write articles to refer main site.
Why Your Business Needs a Blog
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