Forms of Online Advertising

xy7durga · #1 (**permalink**) 01-25-2008, 12:42 AM

Online Advertising is often most successful when utilizing visuals. This can mean anything from colorful banner ads to a full-blown flash presentation. The key to successful online advertising is to grab attention without being overly intrusive. Current popular methods of online advertising include:

Banner Ads: Banner ad online advertising is one of the first advertising methods used on the internet. Banner ads are also easy to create.

Floating Ads: This form of online advertising is seen as intrusive by some people. Floating ads appear to float or move across a user's screen while viewing a web page. They can be distracting.

Interstitial Ads: This is a relatively new form of online advertising which has grown in popularity due to Flash and other similar programs. Interstitial ads are like television commercials on your PC. They usually appear before a main page loads or they're placed in some other spot on a web page.

Pop-Under Advertising: This is one of the newest and most controversial forms of online advertising. Unlike pop-up ads, pop-under ads are sneakier and less intrusive. They don't steal the attention away from the main web page as pop-up ads can do. Instead, a window will open up in the background with the ad in it and will be instantly minimized so that the user can continue to look at the original web page only to find the ad later. The attractiveness of pop-under advertising has to due with it's relatively cheap cost. At around $5 per thousand impressions, it is an attractive alternative to other forms of online advertising.

Advances in technology also mean advances in online advertising. More businesses have started taking advantage of Streaming Video when it comes to their online advertising. Who knows? Pretty soon, advertisements on your computer screen may look no different than those during the commercial breaks.

Thanks,
Durga Rao
Sr. Affiliate Recruiter
Xy7.com, A Division of Rapid Response Marketing, LLC.
AIM: xy7durga

atlantis · #2 (**permalink**) 01-29-2008, 12:12 AM

When you do pop under ads can you track it? Do most places do a per impression or per click for those types of ads? Thanks for the info.

papayaone · #3 (**permalink**) 08-19-2008, 07:23 AM

Thanks for your imformations,it is so wonderfull to me.

papayaone · #4 (**permalink**) 08-19-2008, 07:25 AM

I agree with your oppinion.so i will use this way to inprove my online advertising .

MadMaxB · #5 (**permalink**) 08-28-2008, 12:18 PM

Does anyone consider the "floating ads" which are EXTREMELY annoying and intrusive as you said a form of blackhat advertising.

gimme4free · #6 (**permalink**) 09-04-2008, 01:06 PM

Great post, thanks a lot for the tips!!!

Online advertisement · #7 (**permalink**) 12-02-2009, 06:07 AM

This is a good Online advertisement site please go here fullservicead.com/

Anton Juan · #8 (**permalink**) 12-05-2009, 05:47 PM

The pop-under form of online advertising can be said to be less intrusive than pop ups and floating ads, but some find it obnoxious in that there's a tab in the browser that popped up even when the user didn't want it there. It doesn't help that when the user clicks on the tab, the page isn't generally good to see.

Paul Smith · #9 (**permalink**) 12-06-2009, 10:05 PM

About the pop-under ads, has there been a study comparing its effectiveness to floating or other forms of online ads? I think it's overrated.

Anton Juan · #10 (**permalink**) 12-09-2009, 04:11 PM

No, Paul, I'm not sure if there's a study comparing pop-under versus floating ads' effectiveness. That's an intriguing though, though.

SimonUK · #11 (**permalink**) 12-09-2009, 08:35 PM

Have to say that I'm not a fan of pop-under ads, purely in terms of user experience

prakask · #12 (**permalink**) 12-12-2009, 09:44 AM

Floating ads are the seriously flow braking ads.I hate it them most and i am sure everyone would agree with me.They are the worst form of advertising

axxo8 · #13 (**permalink**) 12-14-2009, 10:26 AM

Thx for the info...I'm gonna research more about POP up adverts

bruice_lee · #14 (**permalink**) 12-15-2009, 07:16 AM

How much does it cost for banner ads ?
Thanks for sharing this with us.

afaq1290 · #15 (**permalink**) 01-23-2010, 05:28 AM

There are many tools for internet advertising i really agree to your information that the banner advertising technique.

prakask · #16 (**permalink**) 01-27-2010, 08:37 AM

An enhanced information about banner advertising technique however on practical grounds its not alluring.

CopyWii · #17 (**permalink**) 01-28-2010, 07:23 AM

you seems really know why you are talking to present that advertising types, however what about ROI. which one suitable more.if you run or works in advertising company you should know this answer, since without Good ROI, there is no use to have online advertising with high quality look only

prakask · #18 (**permalink**) 02-01-2010, 01:55 PM

I totally agree with ROI point. Without ROI effective advertising won't be counted

Christina K · #19 (**permalink**) 02-07-2010, 10:12 PM

Happy to see these terms defined. I see them often but never had a full understanding of what exactly they were.

AnnieSh · #20 (**permalink**) 02-17-2010, 07:54 PM

They don't steal the attention away from the main web page as pop-up ads can do. Instead, a window will open up in the background with the ad in it and will be instantly minimized so that the user can continue to look at the original web page only to find the ad later. The attractiveness of pop-under advertising has to due with it's relatively cheap cost. At around $5 per thousand impressions, it is an attractive alternative to other forms of online advertising.