Keyword Tactics to High Profit

[nicolasb86]

In internet marketing, your keyword list is the essential way to connect with the overall customer. What many neglect to do when compiling their keyword list is to go “deep” rather than “wide”.

What a wide keyword list does is provide a large amount of related keywords. What a deep keyword list does is have variations of one single and obvious root keyword.

A typical example of a “deep” keyword list would be if you were to promote an ebook on beer, such as home beer brewing. A most obvious way to compile a keyword list is to revolve around these specific terms…much like:

home brewing
brew beer
brew beer at home
how to make beer
home made beer

This list seems fine, but the situation is that this list has a very narrow focus on the highly competitive (higher cost) keywords of “home brewing beer”. Since these are the most obvious words everyone else is likely to use them. So this is an example of going DEEP.

A much more effective method would be to go WIDE. Instead of using the obvious “home beer brewing” you could hit this situation from different angles on the same relevant keyword; for example:

home brewing lager
home brewing stout
home brewing ale
&

lager recipes
beer recipes
stout recipes

Also

how to make Scottish ale
how to make beer

…and trying various combinations of:

how to ferment beer
home micro brewery
how to make irish stout

etc…

The basic idea behind going WIDE is finding the sub niches of keywords that can produce the greatest conversion and traffic. After finding the right ones, you could go really deep in them and find every combination possible of that sub niche.

If a phrase such as, “home brew ale” is the most profitable within a set that you found, a good method would be to expand upon this and find almost every variation of “home brew ale”.

In short, going WIDE is a greater tactic than going DEEP in that you’re attempting to make keywords as relevant to your ad headline and text as possible. So, if a person is looking for “how to make lager”, an ad that is set to “how to make lager” would have a better chance of being clicked on than an ad that reads “home beer brewing”. Thus, doing this will increase conversion and click through rates significantly.

[jackcalara]

Thanks for this information it is really good for keyword.

[metalsguru]

thanks for your share....
yes, pick up keyword/ analytic keyword is one of the first steps in doing SEO

[stevemack]

useful information shared and hope to see more interesting tips. thanks for the share.

[newbie2010]

It is really a good guide about selecting a nice keyword.

[razvan1958]

Good job!I use Google keywords and this post is very useful for me.

[Moris]

Keywords play very important role in marketing. Either these are being spoken or written, they show their values.

[zuozuo]

useful information shared and hope to see more interesting tips. thanks for the share.

[ayeshayasir]

can you share with us how can i improve my keyword quality.

[publiair]

The keywords play inportant role in seo. You have provided a very good information. thanks...

[Asherr]

Thank you so much for such good information because keywords are really necessary for any website to implement its SEO strategy.

[caitlyn]

awesome post.. Thanks a lot for sharing this keywords

[MelbourneGraphicDesi]

I agree with you Nicolasb86. When I use search engines to look for some tips, I always start keywords with 'how to', and I realize just now that there are not too many articles that go 'wide' with their keywords. I see how going 'wide' is important when using effective keywords for your articles. Many members will find your post very helpful specially those who are trying to look for effective techniques in creating articles.

[seocorporation]

Long tail keywords can help you get rankings easily as there is less competition on these keywords. But these keywords have less traffic so for the long run you should keep an key on the keyword with high amount of targeted traffic.

[denysaputra]

Hi, there. Thank you for the thread! I think it is will be useful!

[tanja]

I just remembered my first steps in SEO and keyword tactics was really helpful in those days. But now for me tactics is a strategy and has its huge and profitable results and opportunities. Anyway appreciate your tips.

[publiair]

Yes choosing appropriate keywords is very necessary when making the websites. You have done a greate work, thanks for sharing.


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