Social Advertising on Facebook
Facebook is used by over 500 million people. This audience potential is pretty high, whatever your targeted demographic may be.
Typically, ads on Facebook are run daily, and according to the model you’ve chosen; whether it be CPC or CPM, and are set within a maximum daily budget. (The maximum daily budget is a benefit because it disables the challenge of accidentally overspending.)
Overall, setting up a facebook ad is quick and simple , and as stated before there are two methods to go about obtaining traffic. These are Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM). A great thing about these forms of traffic is your ability to choose a range of options when setting up your advertising account that can target ads specifically to either as direct or as broad of an audience as you would like.
These targeted ads usually appear on a small box in the right sidebar of Facebook pages, displaying information, an image, link, and promotions to the chosen destination.
What Should Be In Your Ad?
Your ads can be made up of a URL; which could be your Facebook page, a website/blog, or any landing page, an ad title (the max being 25 characters), the body text of your ad (the max being about 135 characters), and an image.
Regarding the image, it’s best to choose colors that can attract people to click your ad, but not being too bright or tacky as to offset a potential customer’s interest. The good thing about content and images is that Facebook attempts to make it easy by making suggestions via the link it provides.
Customizing Your Ad:
Getting specific in an Ad is all Facebook Advertising is about. The trick is to be as targeted as possible to ensure better results. This can be done by configuring your targeted area based upon area and audience. Since Facebook is worldwide, you can zero in upon things such as location (country/city), age, their gender, marital status, languages, interests, existing Facebook Friends, and other factors. A great thing about Facebook is it gives you a running reach of your ad; depending upon the demographic you chose, and also makes suggestions for budget/cost. Ultimately, organizing and managing this aspect is based upon what budget is going to be best.
Is Facebook Worth It?
The ROI in Facebook is dependent upon the nature of the product and the targeted audience. A methodical approach should be implemented, like testing, adapting accordingly, and making necessary changes as you see better results. Doing these things is essential if you want to achieve success in any kind of paid traffic medium, especially in Facebook.
It’s important to keep in mind that Facebook is still social media, and so marketing efforts should be information and value driven, because the goal is to appeal to them not to “hard-sell”.
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