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Email marketing is, as the name suggests, the use of email in marketing communications.
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:
* Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
* Sending emails designed to encourage customer loyalty and enhance the customer relationship
* Placing your marketing messages or advertisements in emails sent by other people
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