Would You Use Pain To Sell Your Products?
Just testing the water here...From – The Customer Magnet :
“You must do market research about your target market so you can really understand what their pain points are and what is triggering them to make buying decisions…If you’re selling business cards the pain might be “losing cus¬tomers”, “being ignored” or “going out of business”. If you’re selling gas boilers the pain could be “poor quality competition”, “high maintenance costs”, “bad reliability” or “being freezing cold in winter when the old boiler breaks down”.”
Do you think that employing the above strategy is unfairly taking advantage of your customers?