How do I promote this new concept?

[Proactive]

Hi Everyone

I have joined this forum to learn how to market my new website and the concept we have developed. For the last 18 months or so we have had exclusive deals with main stream broadcasters and have little or no web presence.

My problem is that traffic coming to the website from the Tv channels and Newspapers converts at about 1:60 and the traffic that I have paid for so far through Google Adwords is converting much worse at about 1:500.

I think it could be a trust factor and that people coming for the first time think that the prizes maybe too good to be true. In fact we have a fully fledged insurance policy in place making sure that all winners would indeed receive the prizes as shown on the website.

Anyway I invite you all to take a look at proactivegames dot com and give me your opinion on both the website and maybe what I need to do in order to get more traffic and convert at a higher rate.

I look forward to all feedback and thank everyone in advance that maybe able to help me with this dilema.

Cheers

Rob H

[Webtoolkeeper]

I think you should start paying forum posters to have your link in their signatures.. this is very effective way..

[CoolDude55]

i suggest you to hire someone to do it for you.

[Ryan321]

Hi
Yes you should create paying System for forum posters to have your link in their signatures

[Robdale]

I suggest you pay the most popular gaming sites to show your advertisements about the and hire a proffessional to do it.

[CoolDude55]

but if i were you., i will promote it by myself by link building and SE optimizing.

it's easy and simple but it needs your effort.

[successmindedgal]

Originally Posted by CoolDude55

but if i were you., i will promote it by myself by link building and SE optimizing.

it's easy and simple but it needs your effort.

I agree with you. You don't need to waste to much money, all you need is patience and effort.

[paradigmad]

I would recommend you hire someone or really study up on online advertising. It is easy to throw away $500,000. I have seen people get the same results with $1,000 compared to the person who doesn't know much spend $10,000.

[denver8]

Originally Posted by Proactive

Hi Everyone

My problem is that traffic coming to the website from the Tv channels and Newspapers converts at about 1:60 and the traffic that I have paid for so far through Google Adwords is converting much worse at about 1:500.

I think it could be a trust factor and that people coming for the first time think that the prizes maybe too good to be true. In fact we have a fully fledged insurance policy in place making sure that all winners would indeed receive the prizes as shown on the website.

What you really need now is exposure. To get exposure online you will need to dominate markets. Here's where you decide what keywords your potential subscribers are likely to click on. What you can do is

1.Submit online press releases - this is to address the `trust factor' because press release takes it from a third party perspective and an unbiased stand point.

2.Flood the SEs with product reviews - blogs and more blogs

3.Use banner ads to create a buzz - although CTR is low but is a proven method to `creating a buzz' by using exciting visual stimulation.

If you are looking for quick conversions Im afraid these 3 methods can only build up the momentum to your PPC campaigns which you will find much more successful later.

[seocorporation]

Do video marketing , pres release marketing a, SMO and SEO. These both can give your site great exposure.

[noelagnote]

I recommend that you perform some SEO and social media marketing these are great strategies in promoting your website and establishing a good name online.

[alexander007]

- Select the right keyword for PPC
- Use negative keywords to avoid unwanted traffic
- Write the adcopy with strong call to action
- Try banner ads with different dimensions
- Target the right audience & market
- Do proper SEO to your site both on-page and off-page optimization

[dhsun]

I suggest to do poster advertising, publicity and then do some forum.

[jossephwarn]

you should published your website through advertising.so you can make your website popular.

[jossephwarn]

First of all you focus on your website and concept for developing.