Basically there are two types of marketing strategies online and offline out of which online marketing has great potential in the coming years.
Offline marketing(Newspaper, magazine, television, radio) have driven sales for generations but with growing trend of Internet offline marketing has taken a backseat.
In this era of computers online marketing has taken lead with almost everybody promoting their business on the internet. Online marketing helps you reach audience worldwide and lets you know the immediate feedback with less effort and more effectively.
You should go for online marketing(Search engine marketing) because as it has a lot of scope in the coming years and allows you to change strategies efficiently and effectively.
Since you own a local business...you can also go for local optimization tips
- Set your preferred geographic location in Google webmaster tools
- Submit your website to local search engines
- Submit your website to local directories
- Get listed on local classified websites
- Create inbound links between your site and relevant local sites.
- Get a country specific domain
- Get listed on Google places, Yahoo! local, Bing local etc