Offline marketing methods?

[menlawre]

What is the best offline marketing method to use for promoting software? Has anyone promoted software offline successfully and cost effectively?

[saurabhisbc]

There are plenty of sites where you could submit trial version of your software for free. Doing so, you will be sharing something with others as well as becoming popular.

[dick]

I think seo is a best for offline marketing.

[paylan]

According to me off page seo is best option to you.

[jannet]

if you want to promote your software.....best option is create a website and optimize it for search engines...more traffic means more visitors and more people will come to know your software.

[BamBam]

Indeed the best way to promote a software is going to be online. Even software like Intuit Quickbooks, even though they are geared towards brick and morter businesses, most people promote their software thru online marketing. Otherwise, you can pick up the phone and dial for dollars, send out postcards, and knock on doors. It is totally up to you.

[jiyaalbert]

All off-line SEO strategies are good for off-line marketing.

[addyj672]

There are different ways of doing offline marketing, as you are offering services of software then surly you need business development person which will market you software products.

If you have small software company then there are other option of marketing. like Small business owner can start advertising while doing sale like putting offers in their advertising or put small ad on postcard and mail it to your targeted market. Peoples read postcards when they are brief. This can result in driving a high volume of traffic to your website and generate sales for a very small cost.

[wealthyaffiliate]

Originally Posted by menlawre

What is the best offline marketing method to use for promoting software? Has anyone promoted software offline successfully and cost effectively?

A few tips are here to promote website or any products offline:

1. Distributing the products on which your URL is placed. The products may be caps, t-shirts, coffee/tea mugs, stickers.

2. Contact the media or press people. Provide them all your information about your services, clients. And they will write press releases for your company, which will be a huge source for the promotion.

3. Seminars, workshops and symposiums will also help to promote the website or business. Time to time try to conduct these things.

4. Advertising on dailies and magazines is the good option too to promote. With the help of print media you can achieve your target too, because there a huge population, who loves to read dailies and such magazines.

[noelagnote]

Social media marketing is a great method of offline marketing. This method brings you closer to your prospect customers.

[Emmi11]

i hope it could be the best offline marketing method. You can also place regular display advertisements in newspapers, another powerful offline marketing method. Go through your local newspaper and ask yourself where a small ad might be effective.

If you start off with a modest sized ad that is only an inch or two, the cost won’t be very high. Make sure your ad is placed in the best section of the paper for what you are offering; in this way you can be found by droves of people who would never have seen an online ad.

You might even try offering a coupon code to newspaper readers so that you can track how well your ad performs. You want your ads to be noticed, so you should have attractive and catchy graphics in your ads!

Start strategically making use of pens. You want a slogan or a short ad that will entice the reader to visit your website and yes this can accomplished with a pen. Once you have them you will most likely exhaust your supply faster than expected.

It doesn’t matter where or who you leave pens with because they are one of few items that usually bounces around from person to person. If it is not against your workplace rules then pass some out to your coworkers and leave a few in the cafeteria.

Also, you can walk around passing them out; this works very well at places like libraries. Everybody likes getting free pens! The world is not limited to the internet. You need to at least realize that the offline market is a giant compared to the internet. With the help of offline marketing you can take your business up a few notches.

[Nickporters]

When it comes to online businesses, many owners believe that marketing efforts are only effective when done using the internet as platform.

[cxpl33]

yes Emmi11, i think so it could be the best offline marketing method. Marketing is the method of promotion of goods and services that are for sale. It is considered a managerial process where groups or individuals get what they want and need through the creation and exchange of values and products with others. It is a system where companies create and build a good relationship with their customer in order to get sales from them. For a company, the value of a good marketing strategy is to create, keep, and satisfy their customers. In short, if you want your business to be successful to the point where you will be able to easily afford a vacation in the French Riviera, you have to center your company around marketing.

Now there are many ways to market your business both online and offline. One way is to flood the market with hundreds of ads with your company name or product in it. But this though will cost you a fortune. It’s not a good idea to spend a fortune before you even make your fortune. So for those of you who have a limited marketing budget, the solution is to find alternative methods to overcome this little stumbling block. One of these methods is the toll booth CD drop-off.

Now what is a toll CD booth drop-off? It basically means to leave a trace of your company’s product at an everyday toll booth. I know the method sounds strange. I did have the same reaction as you when I heard about it the first time. But believe me when I say that I removed the adjective strange in describing that method after it worked wonders for me.

Here is how it works.

You’re driving around the freeway just like you do everyday to work or to buy some food. Before you hit a toll gate, search the freeway for a person driving a better car than you. Now what you do is to try and get into the same toll booth lane first before that person. Do this safely though, I don’t want to see you on TV being carried into an ambulance. Going back, once you’ve reached the toll gate, tell the attendant that you will pay for that person’s toll fee. And at the same time, hand to the attendant the CD, that contains information about your business, and an amount of at least $2 — $1 tip for the attendant and $1 for the toll fee. Now, chances are that the person, you’re giving the CD to, would be a bit confused with what you did. But chances are, that confusion will translate to curiosity. And when that happens, you just successfully marketed your product with just a few dollars.