Holiday Marketing Tips and Strategies

[tazsolmarketing]

For some businesses, the holiday season is a make it or break it time. Some businesses earn 75% of their revenue from November-January. That would make me a bit nervous especially in an economy like this, but that’s not the point. During the holidays people tend to buy more of certain products and services.

The question I pose to you: Is your product or service one of those holiday items? If not, is there a way to at least tie it in somehow.

Here are some random examples of how I would tie it in:

* A zoo: Come see Santa’s Raindeer before it’s too late
* A car wash: Make sure your car is detailed for the holidays
* Cell phone company: Give the PERFECT holiday gift this year
* Carpet cleaner: Is your house ready for the holidays? Get rid of those unwanted stains before your guests see them

I could go on, and on and on, you get the picture.

Here are 7.5 practical holiday marketing tips you can use right away:

* Offer discounts and incentives for the holiday season — consumers are price sensitive, at least make them THINK they are getting a deal
* Change your copy and promotional materials to reflect the holidays
* Offer no payments until AFTER the holidays are over
* Play on the family element… this is when families come together
* Change the colors of your business cards, promotional materials and so on for 3 months
* Run a holiday contest and give away an amazing prize. No 10% off won’t cut it
* Bring in Santa to your store
* Give free Egg Nog (with special spirits)

Let’s make this holiday success a marketing success!