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Content at every stage of the buyer journey

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  • Content at every stage of the buyer journey

    Users generally follow a patent method of become a customer, and a loyal one. This method involves getting aware of the product, considering the product for purchase, making a purchase, and then retaining with your brand. For every stage, there are elements that can help.
    For example,
    Blog posts, eBooks, and infographics can build awareness
    Products comparisons and case studies can help with the consideration stage
    Trial offers, demos, discounts, and coupons can help induce a purchase
    Success stories, social media content, and newsletters can boost retention
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