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The microsoft is placing on its new Live initiatives, the MSN brand is too valuable to discard completely: several MSN sites are among the traffic leaders in their categories, making them important to Microsoft's goal of capturing more online advertising revenue. Moving forward, Microsoft hopes to convince users of each MSN site to spend more time on other MSN sites by linking them better and improving content, and to help advertisers target specific demographic groups more accurately. MSN could also be the focus of new advertising-supported business models for Internet access.
sorry i think the other way round. you could have said that 2 years back.
but since its affiliation with facebook and chances of overtaking yahoo, is big.
the software database of microsoft is also big to back up