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What is Google's "EAT" algorithm?

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  • What is Google's "EAT" algorithm?

    Hello friends,

    What is Google's "EAT" algorithm?
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  • #2
    E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines.

    These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.

    The raters’ feedback is then benchmarked and used by Google to improve its algorithms. E-A-T serves as Google’s criteria for these reviewers to use to measure the extent to which a website offers expert content that can be trusted.
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