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Negative Keywords In PPC

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  • Negative Keywords In PPC

    hallow friends,

    What is Negative Keywords In PPC ?
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  • #2
    Negative keywords are any terms or phrases that you add in your account for which Google will not serve your ads. These negative keywords are added to refine traffic, improve relevancy, etc.
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    • #3
      A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.
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