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How Does Ad Rank Impact Cost Per Click..?

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  • How Does Ad Rank Impact Cost Per Click..?

    Hello friends,

    How Does Ad Rank Impact Cost Per Click..?
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  • #2
    Pay per click is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost per click or CPC.
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    • #3
      Ad Rank is a basic formula that AdWords uses to order ads on a search engine results page. Ads with higher Ad Rank show in higher positions, and ads with lower Ad Rank show in lower positions. Google has not made public the exact formula for Ad Rank; however, the basic ingredients are well known.
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