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  • paid results

    Hi friend,

    What are paid results in search engine ?
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  • #2
    Paid search refers to any search process where results are dictated by payment from advertisers. However, many associate the term paid search with pay-per-click (PPC) advertising, a specific kind of business relationship where advertisers pay search engines or other Web hosts when ads are clicked, which gives the host entity incentive to display the ads as search results.
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    • #3
      Paid results may be annotated with “sponsored content” or set apart with a shaded box, or even placed into an area of their own, such as a sidebar.
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