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​Accelerated Mobile Pages (AMP)

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  • ​Accelerated Mobile Pages (AMP)

    Today, more and more searches are being made through mobile devices, as compared to desktops. In fact, people are finding it easier to use their mobiles for browsing the internet as they can do so from anywhere, unlike desktops where they have to stick to a place until they finish their search. However, this mobile-crazy world requires crazy speed that can help them find what they need in a matter of a few seconds. More than half of the visitors abandon a website it takes more than 3 to 5 seconds to load! Google find out a solution to this by introducing Accelerated Mobile Pages (AMP), which is a stripped-down version of the mobile Web. It eliminates all extra information on a Webpage, thus providing excellent loading speed. Google places AMP sites at the top of organic search results when it identifies that the searcher is on a mobile device. As a result, non-AMP websites are pushed down the list, regardless of the quality of content and relevancy.
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