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How to do search engine image optimization..?

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  • How to do search engine image optimization..?

    Hello friends,

    How to do search engine image optimization..?
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  • #2
    The Alt tag is probably the most important image optimization factor. Alt stands for alternate. The text in the alt tag is displayed in place of the image if the image can not be shown or is taking too long to load. Most of the major search engines are text-based, i.e they can not read images and videos.
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    • #3
      These are the five major steps that you need to do in image optimization.

      File name -
      Image SEO starts with the right file name. Of course, this is the first location to use that keyword. Without even looking at the actual image, you want Google to know what the image is about.

      Loading time - Images can have a huge impact on loading times, especially when you load a huge image and show it really small, like using a 2500◊1500 pixels image and showing it at 250◊150 pixels size. The entire image still has to be loaded.

      Responsive - This one is essential for SEO as well. Images might ruin the mobile experience and could increase bounce rate.

      Size - The next step in image SEO should be to make sure that scaled image is served in the smallest file size possible.

      Alt Tag - The alt text is added to an image so there will be a descriptive text when the image for whatever reason canít be displayed to the visitor.
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      • #4
        The Alt tag is probably the most important image optimization factor. Alt stands for alternate. The ALT tag adds a text description to an image on a Web page, and should be used for all images, graphical bullets, and graphical horizontal rules. The alt text within the ALT tag should let the user know what an imageís content and purpose are.
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        • #5
          There are basically two types of SEO techniques - on page and off page.

          On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

          Keyword research
          Meta tags and title
          Meta description
          Robots.txt file
          Sitemap generation
          Content development
          Image optimization

          Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

          Guest posting
          Article submission
          Press release submission
          Social bookmarks
          Classified ads
          Infographics submission
          Social media optimization
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          • #6
            Image optimization is the basic steps for your SEO campaign. One of the basic tips for image linking is to avoid linking your images directly. Always use relevant anchor texts whenever linking your images. This is even more effective for your SEO when embedding images in a guest post or other pages intended to get a link back to your site.
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