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  • Pinterest..

    Pinterest can really come in handy. With a attractive name that plays on words and a mechanic that appeals to a broad base of users, the new social network seems to be pushing all the right buttons , but is it enough the topple the heavyweights like Facebook.
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  • #2
    Pinterest draws in highly engaged users, from which you can build a community and interact with potential customers.
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    • #3
      There is a huge difference between Pinterest and Facebook. Facebook is a fully functional social media site where people mostly using Pinterest for showing their products. Besides that Pinterest is not a good choice for communicating with the connections unlike Facebook.
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      • #4
        Can Pinterest be useful for business? Do you have any tips how to promote using it?

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        • #5
          Pinterest can one of the most effective ways in driving traffic to your website effectively.
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          • #6
            I think Pinterest is the excellent social media website. It is very remarkable source to produce visitors on your web page.
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            • #7
              Yes, I also use Pinterest to increase our site traffic.
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              • #8
                1. Google
                Pinterest content is being crawled and indexed by Google, therefore it will impact your SEO rankings. Think of it as an opportunity to outrank a competitor for a keyword. If you are pinning on behalf of your organization, take the time to optimize Pinterest photo comments with important keyword phrases. If you have control over image file names when originally published, take the time to optimize photo descriptions for keywords as well.

                2. Backlinks & Referrals
                Every image pinned to a Board has a link back to its original published source. These are valuable backlinks and can provide referral traffic as well. Capitalize on this. Posting your product and service images and videos is a great place to start. However, keep in mind that it’s important to avoid being blatantly self-promotional – remember to provide value to your audience by sharing quality content that is relevant to their interests and worth liking, commenting on, and re-pinning.

                3. The Pinterest Search Box
                With millions of visitors to Pinterest every day, people are looking for brands via the Pinterest search box. Is your brand available? Does your Pinterest presence represent and reinforce your brand to a prospect who might be searching?

                4. Web Presence
                Pinterest is yet another web presence point. Simple as that. Just like Facebook, YouTube, Twitter, LinkedIn and Google+, Pinterest has gained enough momentum and significance that excluding it any longer may negatively impact your web presence compared to your competitors.

                5. Content
                Pinterest is unique because it is the only social networking site focused solely on sharing images. You likely do not have to go far to find an inventory of photos, graphics and videos in your organization. For example, design and architecture firms have projects, real estate agents have listings, product companies have products, services companies such as vacation and leisure have snap shots of places, artists have art, sports-related companies have action shots, non-profits have people and places and event pictures, technology companies have conferences and infographics, and so on.

                Get creative and start thinking about how to build your inventory of photos.

                6. Social Signals
                We know that social signals are factored into Google’s and Bing’s organic search algorithms. Pinterest provides yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1’s, and now Pins). Social signals indicate to Google that people want to socialize your content with people they have relationships with, which signals that your content is relevant.

                7. Competitors
                Your competitors are likely using Pinterest already. This is a grand enough reason to get started. But better yet, if they are not, you can take advantage of the situation and start building out your Pinterest presence before they do.

                8. Pinterest is not going away in the near future.
                In December 2011, the site became one of the top 10 largest social networking sites, according to Hitwise data, with 11 million total visits per week – this number increased to 21.5 million visits for the week ending January 28, 2012. According to Experian’s 2012 Digital Marketer: Benchmark and Trend Report, Pinterest is now the third most popular social network in the U.S. behind Facebook and Twitter, having surpassed LinkedIn.

                And the Pinterest team is serious about their business. Recently they raised an additional $100 million from some noteworthy investors.

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                • #9
                  Pinterest is a social image sharing website that helps to promote your images with proper description and tags. They help to build backlinks for your website as well as generate good traffic to your website.
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                  • #10
                    Pinterest is a social curation website for sharing and categorizing images found online. The site’s name is a portmanteau of the words “pin” and “interest.”
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