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  • Average time spent on site

    What is our return on investment, average time spent on site, average order size from paid search, cost per conversion, and lifetime value of a customer?

  • #2
    What is our ROI?

    ROI (Return on Investment) is not commonly used among librarians while it is a key issue for commercial business. This is somewhat natural given our different missions, libraries typically serve the public and businesses serve their shareholders. I have been wondering about a possible application of this same measure to libraries and where it might be applied.

    Commercial businesses have over the last half a decade moved more and more of their business processes up to the cloud, e.g. as Web delivered applications. Areas that might have been unthinkable to have stored and maintained offsite are now routinely placed on external platforms. Examples are a business's customer relationship management system, HR systems, payroll systems. Why are they doing this, because it allows them to reduce their costs for these systems and re-allocate time and effort to moving their business forward thus enhancing the opportunity for a better ROI.

    Why should this matter to libraries? On what would a library ROI be based? To answer the second question I would say it is how well we have served our constituency. Are they delighted and amazed with our service? Or are we the last ditch resort when they can't find what they need elsewhere.

    As to why it should matter if we are spending too much of our financial resources on maintaining infrastructure we are reducing our opportunity to increase the value of our services to our constituency. So perhaps we have something to learn here from commercial businesses who have found value in reducing local infrastructure and moving it to the cloud. It could give libraries the opportunity to increase a good measure of return on investment, delighting and amazing our constituencies.
    Avail Education | Software Reg | Started Tech


    • #3
      It takes me more than 8 hours online....I am still very poor
      Looking for homepage reciprocal link exchange for site of any catagory, our "safety shoes" site is with news & articles & market information about safety wear, safety boots.


      • #4
        it all depends.... you have to do quality work to get good and fast results. your efforts will decide your return on investment.


        • #5
          One of many good ways to increase your visitors time spent on your site is to have movies. Short, interesting but long enough to take your average up.
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          • #6

            Unfortunately your question is somewhat vague and broad. There are so many important parts to your question that are so important. So good for you for thinking of things that people never even speak of. All of the things that you mentioned can be related to SEO or search engine optimization. It doesn't matter how long someone is on your site if it isn't converting to sales. A site can be set up by the webmaster to be more open discoverable by search engines which in turn brings more people to your site. An average ROI on SEo is generally about 4,000% So it is WELL worth worth the cash. But not just any SEO company can do that as it takes a lot of work.


            • #7
              The answer of this question is not in a simple word. But in simple word
              ROI stands for Return on Investment- It is the ratio of many which you get in order to how many you spent for marketing.
              Average time spent on your time is the average of per visitors time on your site.


              • #8
                Its a very subjective question. And for this you need to answer lots of question first.
                What type of website do you have?
                What product or service are you selling?
                How do you plan to earn , through advertisements or by selling product or services?
                Toronto Web design