The ClickTAG is the snippet of code that tells DFP to insert the URL to click through to...but still allows the click to be recorded for reporting.
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What is Click tag?
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A Click Tag is a variable that defines the landing page of your ad, usually a URL to the client's web site or campaign site. This variable is conventionally called click tag. It is used by our system for tracking and evaluating how effective the advertising campaign has been.
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