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Fluctutation in Google Serps

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  • Fluctutation in Google Serps

    We have observed fluctation is all Google searches. Is Google is updating updating its algorithm
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  • #2
    The fluctuations define the Google ranking updates. It is known as Google Dance in old terms.
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    • #3
      Google is pretty smart, and they are not going to just blindly implement a new algorithm without first making sure it has a positive impact on click-through rates. As Matt Cutts explained to Search Engine Watch, they will compare the clicks of the potentially new algorithm with the old algorithm. But in order to test the clicks, they have to make the algorithm live. If the new algorithm outperforms the old, then there is a good chance it will become permanent soon enough.
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      • #4
        Originally posted by RH-Calvin View Post
        The fluctuations define the Google ranking updates. It is known as Google Dance in old terms.
        Yeah I heard the same term "Google Dance" for this. The "Google Dance" would happen anywhere up to 36 times per year, however in 2003 Google begun updating its index on a weekly basis, which all but eliminated the Google Dance.
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        • #5
          The name "Google Dance" has often been used to describe the index update of the Google search engine. Google's index update occurred on average once per month. During an index update there was significant movement in search results and Google showed new backward links for pages.
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