Many people think they can get rich by sticking up some banners on their website and pushing product sales through the banner.
In most instances, this is not possible. You need to understand how to pre-sell your visitor. And the more expensive the product is, the harder it will be to sell without trust. Someone may not buy on the first visit or even the second so you need to make them feel like they know you.
To add to my point:
http://www.affiliateseeking.com/ashow/48.html
Quote:
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Another mistake of affiliate marketers is putting up banners and links that do not provide adequate information about the product. To compensate this, affiliates should strive to provide content that work hand-in-hand with the links. The features about the product must be written accurately in detail – in a way that it encourages every visiting user to click the link and purchase the product.
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Selling your own product or someone else's is not easy work and needs good common sense applied.