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More traffic to your website will often result in more money so focus on building traffic to your website. The most effective way to build traffic is to post quality, keyword-rich content on your website. Then ensure that your Ad placement is near perfect. Use the custom channel feature provided in Adsense to test the best placement for your Ads.
Make sure that the first Ad unit appears in the hottest Ad space on your website. This is because Adsense display ads in order of their earning potential. So, ads on the first Ad unit will likely earn more that those on the second Ad unit and so on. So, by ensuring that Ads that earn more gets the most clicks, you can increase your current adsense earnings without any increase in traffic.
Visit the adsense blog there are lots of resources there to help you. Make sure you read as much posts as possible especially those with the following labels: Optimization, Placement Targeting, Newbie, Case studies, etc. You can also subscribe so you get new posts directly in your inbox.
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