Hi
How to Get Your New Business Name Right
g a name for your new business is not easy. A business name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your business name differentiates you from your peers, peaks customer interest, and invites further investigation - if you do it right.
I didn’t do it right. At least, not at first.
Thrilled with the fledgling business I was starting, this precious enterprise so near and dear to my heart, I christened my new business Diadem Communications. Diadem means crown - a fitting name for what I felt was a crowning achievement.
What does the business name Diadem say to you? Does it evoke thoughts of me coming into your company, training your sales team to be the best booth staff ever, ensuring that every single trade show you attend turns out to be amazingly successful? Does it make me sound so good that you just can’t wait to hire me?
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