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Upon searching, I've further learned that there are actually two programs which differs on what type of affiliate you are, an Advertiser or a Publisher.
As an Advertiser, there's AdWords which is Search Engine Marketing offering flexible rates and programs for advertising your contents.
As a Publisher, there's AdSense which allows one to display related advertisement onto their sites which showcases unique contents and that in and of itself will be the deciding factor on how well your site will bring you clicks on the ads.
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