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This is a good question. There is no offical number that you should follow as it depends on how much content is on your webpage really I guess.
I would go with the approach of not over doing your affiliate program ads on each page of your website as it will turn your visitors away or should in anycase, but then it depends on your site I guess. For example, if you was reviewing a product on each page of your website, then I would have that one affiliate product and maybe some Adsense ads, now if you had a product price comparison site, then you need more than just the one affiliate program product ad on each page normally unless it's the review product page.
So realistically as mentioned above, it depends on your sites content, but don't over do the ads is the best thing to consider.
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