Choosing the right keyword

[B2Bexpert]

Hi guys,
Google Keyword Tool is excellent for choosing keywords

[asoltech]

I absolutely agree with you friend thanks for sharing.

[antonylong74]

They should be willing to experiment with various marketing methods and frequently use those that are proven to work. And they should be friendly to customers - so customers will buy again and again.

[rahul sharma]

using google adwords and wordtracker u choose right keywords for ur site...

[B2Bexpert]

Originally Posted by Samaira

Hi there,

I will suggest you read the article mentioned below, something I found on internet and found it useful.I hope that will be a real help in choosing right keywords.

Finding Keywords: Six Tips for Choosing the Right Keywords to Use

While most online marketers are ready to accept the fact that search engines can bring a large volume of low cost traffic to a website, the surprising reality is that many have little or no clue as to how they should go about doing so. Several different aspects make up search engine marketing; including submission of websites, creating search engine optimized content, interlinking websites and arguably the most important part- choosing keywords.

Keywords or keyword phrases are those terms that a potential customer uses on a search engine to look for a product or service that a website provides. So, for a jewelry manufacturer the word ‘jewelry’ would be a major keyword. Unfortunately, choosing keywords is not quite as easy as simply naming a product or category. There are many factors that should influence your decision as to what defines the right keyword(s).

It is important to remember that while choosing the right keywords is vital to the success of a marketing campaign, choosing keywords that are inappropriate will target the wrong people making the process of converting eyeballs to sales a nightmare. Here are some tips on choosing keywords that will give you great leads, which can easily be converted into sales.

1. Check out your competitors. Research your competition and view their Meta tags to see which keywords they are using. This is a great way to quickly list down the most commonly used keywords for your type of business.

2. Make your own list. Once you have the competitor keywords list, add to it any keywords you feel are important. Include your company name and city as well. Also add plurals and variations of the keywords. Make sure you spell important keywords in American as well as British English. So, in referencing the example used earlier, a jeweler would want to include ‘jewelry’ and ‘jewellery’ in his or her list.

3. Ask outsiders for help. Rarely can you see your own business from an outsider’s perspective. To get a layman’s opinion, ask customers to send in keywords they relate to your company. You could also ask friends and family to make suggestions. You may be surprised at the keyword suggestions they come up with.

4. Evaluate your keywords using keyword tools. Once you have a list, the process of choosing keywords is ready to move into the next stage of evaluation. Since you cannot possibly optimize your website for all of those keywords you have listed, it is best to narrow that list down. You can use software like WordTracker to decipher the popularity of each of your keywords and keyword phrases. Google Adwords:Keywords Tools is also a great (and free) tool to use when choosing keywords. Retain the most popular or frequently searched terms and discard those that are rarely searched.

5. Be specific. Rather than saying ‘jewelry manufacturing’ try saying ‘men’s jewelry manufacturing’. While the former may be a more popular search term and could possibly garner more eyeballs, the latter is likely to lead to more sales. People who search for ‘jewelry manufacturing’ could be looking for bridal jewelry, wedding jewelry or any other kind of jewelry available. If men’s jewelry is your area of business, getting a bride to browse your website is a waste of marketing resources. It would be more effective to have 5 users interested in men’s jewelry browse your site, rather than 25 that are interested in bridal jewelry

6. Be flexible. Always look to update your keywords based on the feedback received from visitors to your site, customers and website logs. Website logs can give exact information on which keywords are successful and which are not and is a great place to find reaffirmation for your keyword selection process.

Choosing keywords is a process that can dramatically affect the performance of your search engine marketing efforts and hence it is one that requires due attention. An important thing to keep in mind is that while getting a high ranking in search engines is important, it is more important to get a high ranking for a relevant keyword.

The main purpose of your efforts is to have customers that are looking for a specific product find YOUR specific product and with the right keywords, you can reach that goal.

hi Samaira

Thank you so much your are most important post sere you
again thanks

[rajnish240]

Google Ad word is used for checking the search volume and competition for a keywords.From Google you can search the best keyword selecting tool.

[micahcobb89]

Its true undoubtedly that keywords play a very significant role in the optimization of your website. A website should have proper and relevant keywords so that your website drives more traffic eventually.

[mixedherbs]

Originally Posted by wingmaiker

I never under-estimate the value for the keywords. I spend a lot of time for the keywords. I use a number of tools for that reason too. To achieve perfection, I do every step properly. In order to face the competition, there are a several webmasters that use keywords that are broad. Another recommendation is the long tail keywords. Using the right keyword thru research would be a really good strategy to increase web visibility. Your chosen keywords will have a very big impact on your site so if you are not certain of it, hire someone for that

I totally agree with you. KW research is a delicate process in any online business. A poorly chosen keyword has slim chances of surviving.

[Krugger]

Choosing the right keyword is very essential and it plays very important role in gathering traffic as well as in lifting the site. Keywords should be matching with the back links and choosing right keyword is a very crucial step in SEO.

[wimble]

Choosing the right keyword is crucial for your website. Keywords significantly put effect on the promotion of the site. First of all you have to find out relevant keywords for your site. Select their search volume and competition by Google Adwords Keyword tool.

[JohnRosatti]

Selecting right keywords for a business website is one of the challenging task.One should pay more attention over to choosing right keywords to target.Analyse competitor websites, Traffic volume by Google Ad-words tool,And more important experiences .Always select a set of long and short tail.

[richards.johnpaul21]

it's true cause your effort will become waste...

[Kim_Smith]

Google Adwords is the tool used for keyword research.

[davidsharp357]

Keyword is really very important to optimize your site and it will help your site in several ways. Therefore it is very important that you must choose the best keyword for you.

[ronaldostitt39]

You can select the most suitable keyword for your site with the help of various types of keyword selection software. It will help me to get good results for the site.

[cliftonsharp89]

In my opinion the people should use the right keyword software to know about the density, traffic and competition. Getting the right keywords in meta and content will really be helpful to get a better ranking.

[deemstrey258]

The best thing that they have is the price. They are easy to carry and with that amount of the low price you can easily afford them too. All the problems of computing can be solved.

[banx63]

Depending on what you are promoting.... I find it best to target keywords under 100,000 that require very few backlinks. This way you will get a good page rank for your keywords. Don't forget to try and include your keyword in the domain, or sub-domain, the title, meta keywords and content. This way your keywords will be represented strongly and they will get a good rank on Google and other search engines. If you are using wordpress, then there are many great plugins that help you with keywords........

[tarunsarien5]

keyword plays a vital role to have more traffic on your website , so its important to research on the keyword you want best for your site . Google avails a tool Google.adwords.com to search keyword competitors and impressions for keywords .

[ListProfitSniper]

Originally Posted by B2Bexpert

Hi guys,
Google Keyword Tool is excellent for choosing keywords

I agree with this post
google is number ONE