How to split the advertising cake by the right channels?

[robert_fox]

Hi guys,

I noticed each affiliate have different strategies how to divide the advertising cake like for example

100%
---------
33%= social media

33%= ppc

33%= commercials

please help me to choose my money, time, energy budget by right way.

I really hope some one will share his ideas and strategies

[Manov123]

You can prefer social media........................