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ctr is a tricky thing. even your eCPM is calculate per 1000 impressions, (thats what the M stands for) so a "real" ctr you will find at a higher volume of impessions.
your ctr will variate a lot for around 100 visits. you can get a 2% and a 15% very easy, at the same amount of impressions.
but do remember that ctr is calculated on impressions, not on unique ip. and a 10% of impressions, is a higher REAL 30% ctr if your average visitor has 3 page impressions.
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Last edited by AffiliateSeeking : 01-28-2012 at 05:50 PM.
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