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As a whole the country is in a recession, people are losing jobs, and homes are going down in value being repossessed. That is what we are hearing.
However that is not the entire country. In our area there is only a 3.5% unemployment, homes are increasing in value by 1.6% per year, and we are considered one of top areas for job growth. They are building homes and commercial building and growth are going on at a rapid rate.
The majority of the country, sits in between these two extremes.
We hear the bad news, because bad news sells newspapers, and the bad areas are the ones where the news bureaus etc. are.
Some areas are doing bad, and some are doing good. Even in the worst areas there is close to a 90% employed rate.
Instead of thinking things are terrible, market to sell to the good areas of the country where they are still doing good. Market to the 90% or so in the bad areas that still spending money. I have been around the business world the last 60 years, and have seen many downturns, and have found that you can still do business even in a depressed area in bad times you just have to work harder to find the business.
Remember that things will pick up, and the ones that are working hard today on Internet Businesses will survive if they have the right strategy, and when things pick up you will be poised to be a leader then.
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