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It’s called “Pay Per Click” advertising because you tell Google what you’re willing to pay for each click on your ad. Then, whenever someone clicks your adPay per Click is a way for sites to appear in prominent positions on search engine results pages by paying the engine to display their results. PPC is built upon a bidding platform; the more you bid, the better chance you have to be listed at the top of the results.
SEO is the search engine optimization which is used to increase your website page rank on the search engine.it is free inclusion but long term process to get backlinks.
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