LONG TAIL keyword phrase
It's funny how things become almost cult-like or faddish. Years ago when the one word domains were all taken up and it was hard to get a position in the first few pages of the search engines, everyone found that they needed to work on a string of words that were less broad in context.
For example, no point in typing in weddings. You needed a specific niche or set of words to get what you were looking for.
Now all the gurus are calling it "LONG TAIL keyword phrase". This is nothing new, just a fancy title for something we knew and did a long, long time ago.
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