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SEO is the process whereby your site becomes more attractive to the search engine, resulting in the search engine giving your site the top ranking when someone does a search for a term that is related to your service.
PPC, on the other hand, is a specific service that you will pay for. Essentially, at the most basic level, PPC advertising causes a link to your business to show up on the sidebar of a site. Whenever someone at that site clicks on that link, you ll pay the advertising company a very small amount.
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