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Find a Niche you can talk a lot about
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I would agree - don't worry about high paying keywords and all the hype about making thousands with adsense.
Go for a topic in which you can say you are an expert or about which you are passionate. Look at your interests, hobbies and career.
Keep building and growing your site as time permits - hopefully consistently. If you only have an hour a week, make sure that hour is used to add another piece of content.
Lastly, do not just focus on one income stream. Look to other methods in your niche and work them naturally into your site.