I think people need to get back to the basics when building websites. In the early days when the internet was wide open to be developped, people only thought about how to present their content - usually their area of expertise, the products they sell, their hobbies.
Nowadays, people are making sites for what I believe are all the wrong reasons. Sites with no content and only SEO'd for traffic or fast money are not what people should focus on.
I believe that building what you know with good content will build your business long term.
just my 2 cents
