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Pros of Article Marketing:

• Highly effective when trying to target traffic or back links in a short time.

• These links are one way, so it will help boost your Google Page Rank (when it updates)
  
• If you are proficient with your own writing style, you can easily make a 300-500 word article which can help establish you as an expert in your niche.
• Article Marketing is viral. If you do it once, it just spreads out. Its quite contagious)
• As long as you provide quality content, you cannot go wrong. Submit 5-10 articles a day and you can make some decent cash with that.

Cons of Article Marketing:

• You need decent writing skills (or atleast your own personal style which stands out)

• If you do not have enough skill in this, you can hire a ghost writer. Though it might cost you some money. (then again, ghost writers are worth it if you can find a good one)
  
• Manual Submissions can be a drag. If only there was another way. Oh wait. There is. You can pay someone else to do it for you!

• You can also find a program to do it for you, but I truly do not trust these. I’ve heard mixed reviews.
  
• Articles can be time consuming
• Marketing these articles can be time consuming