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I would add a little more to it:
For the pubs:
1- Great/best payouts is definitely important
2- Dedicated on-site consultants who offer free advices & Strategies
3- Affiliate network with lots of exclusives
4- Quality/fortune 500 offers
5- Offer free tools, templates, and scripts
For the advertisers:
1- Offer quality traffic
2- Has a team of Marketing Experts
3- Has an established Global Networ of Exclusive Publishers
4- THE MOST IMPORTANT: HAS A TEAM OF COMPLIANCY EXPERTS TO PROTECT ADVERTISER'S BRAND AND INVESTMENT
If you need more info or more detail explanations, feel free to pm me or aim me.
Best of luck in your research,
Clickbooth Nad
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