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Point to be covered while performing Search Engine Optimization for any site.
Directory Submission: The URL of the site is to be submitted in different Directories on daily basis.
The major directories are DMOZ, Yahoo, and MSN. We can find the list of Directories in top search engines.
Many Directories needs to be activated after submission of URL, We need to submit an Email-ID in which incoming emails from the Directory webmaster will be activated.
There should be regular checkup in the major Directories for the inclusion of URL; sometimes the major sites delete the URL if they are not followed up.
Search Engine Submission: The URL of the site must be submitted in Search Engines. Search Engines play the major role in increasing the PR of any site. The main Search Engines are Google, AOL, Yahoo and MSN.
Every Search Engine is having an Add-URL page from which we can submit the URL of the site.
In most of the cases of Search Engines we have to activate the URL of the submission sent by the admin or webmaster of site.
The regular lookup of submission of URL should be maintained as in many cases the Search Engines delete the submitted URL; we have to resubmit the URL for indexing.
Search Engine Tactics and Strategies.
The Web is potentially a terrific place to get information on almost any topic.It's important to give some thought to your search strategy.If you're more interested in broad, general information, the first place to go is to a Web Directory. If you're after narrow, specific information, a Web search engine is probably a better choice.Enlisted here are a couple of strategies that are basically required to conduct a search on major Search engines.
1)Searching by Means of Subject Directories:If you are clear about the topic of your query, start with a Web directory rather than a search engine. Directories probably won't give you anywhere near as many references as a search engine will, but they are more likely to be on topic.Web directories usually come equipped with their own keyword search engines that allow you to search through their indices for the information you need.
2)Searching by Means of Search Engines:This is where things start to get complicated.Search engines are trickier than they look!If you understand how search engines organize information and run queries, you can maximize your chances of getting hits on URLs that matter.
And the last but not the least important things.Be specific in your search.Use proper keywords and meta tags.
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