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While reading this, it did look like a spammy post until I got to the end. lol
Anyway, if it's features that you have on the forum, the best way to advertising/promote it would be on your forum as a new feature. If you do not have many members on your forum, then you may need to build up your members and posts so that your forums become active.
There are many ways of building up your members and posts, many forums tend to recruit paid posters to get things going. Also, if you have a good member base, then you could send out an email to the whole of your members mentioning the new features that you have.
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